We clearly understand customer wants, needs, preferences, and buying patterns in our targeted market and customer segments
We continuously monitor and measure the success of our marketing activities and campaigns
We are sufficiently equipped with modern marketing tools for every step of the marketing funnel
Our brand is well-known in our targeted market and customer segments
We attract prospective customers in sufficient quantity to keep our sales force busy at all times
We spend most of our marketing budget on mass marketing, such as television and radio commercials, print advertisements, and/or general trade shows
We clearly understand the strengths and weaknesses of our key competitors in our targeted market segments
Our marketing budget is sufficient to cover all of our marketing needs
We have well-defined marketing processes in place that we follow thoroughly
We regularly publish newsletters, whitepapers, blog posts or similar materials in a combined frequency of at least every 6 weeks
Our marketing achievements are in line with or above our targets
We regularly perform integrated marketing campaigns to achieve our marketing and sales targets
We keep hearing from existing and prospective customers, even from our own people, that our pricing is highly competitive
Due to the excellent rankings of our website in Internet search engines, we attract lots of customer inquiries
We have broken our target market into segments and we are concentrating our marketing efforts on one or more key segments
Our online presence, including our website, is state-of-the art
We have clearly defined marketing channels to reach our customers in the targeted segments
Our marketing needs are fully covered with our existing marketing tools and capabilities
We have a well-maintained customer and contact database that keeps growing
We have state-of-the-art marketing and sales collateral that impressively represents our company, products, and services
We have a clearly defined marketing objectives and a detailed marketing plan
All our marketing materials and sales collateral are customer-centric
Our products and/or services match the actual wants and needs of prospective customers in our targeted segments without significantly exceeding or deceeding them
We have carefully researched and identified differentiation potentials and aligned our business optimally with its market opportunities
We have integrated social media into our marketing strategy to an extent appropriate to our business
