The key benefits of Internet and website strategy are:
Definition of a detailed and targeted Internet and website strategy as integral part of your marketing strategy
Assessment of Internet and web strategy objectives, characteristics and needs of the target audience, and benchmarking of the web strategies of competing businesses
Determination of the optimal mix of Internet marketing and sales tactics for best use of your website as a highly cost-efficient marketing tool
Enhancement of your company’s presence on the Internet and increase of web competitiveness
Capitalizing on the plentiful technical opportunities to integrate your website with other functionalities for increased market intelligence and reach, creation of new marketing channels. and enhancement of product or service distribution networks
Creation of web-based communication opportunities with current and prospective customers, including social media linking
Enhancement of Internet-based sales and market share through attraction of additional visitors to your website and increased conversion rates
Improvement of web marketing efficiency and productivity for increased sales and profitability