Frequently Asked Questions
Why Do I Need Market Research?
Market research data are essential to determine the feasibility of a new market for your company, products and services. Market research helps you to minimize risk through enhanced understanding of your customers and competitors. Furthermore, it provides you with extremely important data that are critical to establishment or alignment of your business and marketing strategy with market opportunities
What is the difference between Quantitative and Qualitative Market Research?
Quantitative research is performed to gather data from a larger sample of respondents with statistic reliability by means of questionnaires. Qualitative research allows respondents to express their opinions, feelings and perceptions in their own words within the scope of moderated focus group meetings or in-depth interviews
What sample size do I need for statistic reliability?
This very much depends on the purpose. For instance for the purpose of business planning and determination of a business strategy, it might be sufficient to have a good perception of customer wants, needs and buying patterns without the need of a high level of statistic reliability. We would need to understand your exact requirements and expectation to provide you with detailed suggestions
How long does it take?
This depends on a variety of factors. The typical duration from the determination of research needs and objectives until delivery of the research results is in the range of four weeks.
