The key benefits of professional marketing and sales planning are:
The establishment of a clear and specific vision and mission that is optimally aligned with the company’s core values and market opportunities
Strategy-driven focus on important aspects that are critical to success
Stronger awareness of strengths, weaknesses, opportunities and threats
Identification of gaps between the current situation and the target situation
The setting of an overall strategy and common direction that focuses on the company’s actual requirements and the future
The assessment of the company's current capability to reach its desired targets in consideration of the market potential and the competitive environment
The definition of specific, actionable, and results-orientated strategic objectives
The development of measurable and implementation-focused strategic action plans to realize these objectives
The creation of an instrument for business performance planning and assessment over a period of time
The building of a management team with strategic understanding that is focused on the company’s direction and objectives
The creation of a professional tool to attract funds from potential creditors and investors
