Marketing Planning & Targeted Sales FAQ

A professional marketing and sales plan is a strategic planning tool that determines the direction for the marketing and sales of your products or services. It sets a clearly defined marketing and sales strategy, specific marketing and sales tactics, and timelines. A marketing and sales plan specifies how marketing and sales objectives are to be accomplished. Typically, marketing and sales plans are made on an annual basis.

Marketing and sales planning optimally aligns your marketing and sales strategy with your market opportunities. It is the roadmap to your business, marketing and sales success. A professional marketing and sales plan helps you to set the right marketing and sales priorities. It saves you time, energy, and helps to avoid that money is going the wrong way.

Dependent on individual business needs, a marketing and sales plan can comprise just a few pages or, in extreme cases, a few hundred. In any case, marketing and sales plans should be straight forward, simple, and easy-to-execute.

In any company, marketing and sales involves certain and often substantial expenses. If you don’t have a marketing plan, how do you know when to spend and on what to spend? You are at risk spending good money on the wrong marketing and sales tactics and media. No matter how good your product or service is, you still need marketing and sales planning for positioning your business positively and optimally in your target market.

Having an excellent marketing plan and marketing strategy is critical to any company’s success in the market place, no matter the size of the business. Particularly small companies with their limited marketing and sales budgets need to spent their marketing and sales efforts and investments wisely.

Apart from bringing in marketing and sales planning know-how and experience, the involvement of a outside facilitator can greatly contribute to keep the marketing and sales planning process focused, objective, and on track. An outside facilitator is a valuable external planning resource